Confectionery marketing

CONCLUSION

2005-05-03T07:22:00.000-07:00

Originally uploaded by claireboiteau.

First of all, I would like to say that it was a real interesting experience because it was the first time in my schooling that I work on a project which seems to be professional. However, I met many technical difficulties. Indeed, it was really difficult to be creative at each time and to find more and more information about the candies without working for Haribo for example.
But, I learnt many things about the blogs, I heared about it without being careful and this lesson was very opened to the professional world. Moreover, thanks to the website we could see the other blogs dealing with many different subjects. The only point to improve would be to teach a previous lesson giving all the tools (the same day) to create a blog instead of learning step by step because we lost much time to wait for the next lesson to know how insert a link or a picture for example.

But it was a really good experience. "Thks!"

Liquorice is good for you in moderation

2005-04-19T19:00:00.000-07:00

Originally uploaded by claireboiteau.

Experts have warned people against eating too much liquorice. It follows the case of a 56-year-old woman who was admitted to hospital after overdosing on liquorice. In fact, she went into a muscle failure, a potentially fatal condition, after eating too much liquorice : she had been eating a packet of sweets a day, about 200g and her potassium levels were dangerously low and her muscles were very weak. She also had high blood pressure, which is dangerous because it can lead to stroke.
The active ingredient in liquorice is found in a variety of products, including herbal remedies and manufacturers claim it can relieve constipation, cold, flu and allergy symptoms. It is also found in smaller quantities in confectionery, toothpaste and some herbal teas. Cigarette and drugs manufacturers sometimes use it to improve the taste of their products...
So, is liquorice good for our health ?
"Like everything else, liqourice is good for you in moderation" said a pharmacist.
Haribo, one of the companies that manufacture Pontefract cake, said people shouldn't eat too much of it.

Children and ads

2005-04-11T10:50:00.000-07:00

Children and ads
Originally uploaded by claireboiteau.

Some of Britain's biggest food companies are targeting children with up to 40% of their television adverts.
An investigation has found a high proportion of food commercials are broadcast during children's programmes.
For example, Haribo broadcasts 56% of adverts during children's TV; Nestle 30%.
Moreover, we can suppose that food adverts targeting children are linked with childhood obesity.
In my point of view, there is no link between candies (named "junk food") and obesity for three main reasons.
Firstly, because Confectionery companies are not responsible for what a children eats because children don't make the purchasing decisions, it's the parents.
Moreover, because Confectionery companies are not suggesting that children eat sweets every day.
Thirdly, because marketing is intended to just move kids from one brand to another. In fact, companies do not intentionally want to make people fat. They just want people to eat more of their products, and one way to do that is through advertising.

Launching of a new sweet !

2005-04-07T18:45:00.000-07:00

Hello,

In order to launch a new sweet, and to know what are its chances of succeeding, I would like you to answer a questionnaire (go on "Links" / "Confectionery Market research")

It contains only 10 questions ... Thanks for your collaboration.

Claire

Have a break !

2005-04-07T18:30:00.000-07:00

Originally uploaded by claireboiteau.

One of the most recognisable slogans in advertising history, "Have a break, have a KitKat", is to be dropped after 47 years.
Nestle Rowntree decided to make the change after market research showed that despite the familiarity of "Have a break", it had little effect on convincing peolpe to buy KitKats.
the new tagline will be "Make the most of your break".

Easter

2005-03-31T00:00:00.000-08:00

This week end was the Easter week-end. During the week-end all the catholic children have searched sweets and chocolates in their gardens. But, although Easter illuminates children faces, who cannot believe that all these candies are for us, the celebration pleases the retailers as well.
So, is Easter a religious celebration or a commercial operation?

If you want some ideas (recipe, decoration...) for Easter, go on http://www.paques.org/

The new packaging of Smarties

2005-03-22T17:30:00.000-08:00

Nestlé's iconic Smarties tube has been given a contemporary new look with the launch of the six-sided Hexatube - the first major packaging change since the product first went on sale 67 years ago.

Smarties were introduced in the UK in 1937 under the brand name Chocolate Beans by UK chocolate maker Rowntree, which was bought by Nestlé in 1988.

The round tube familiar to British consumers was introduced a year later.

Almost 16000 Smarties were eaten every minute in the UK, Nestlé said.

Read the article

2005-03-22T08:57:00.000-08:00

Hexatube
Originally uploaded by claireboiteau.

CANDIES

2005-03-11T00:07:00.000-08:00

CANDIES
Originally uploaded by claireboiteau.

Good representation of my blog !

Personal introduction

2005-03-04T09:11:00.000-08:00

Welcome to my blog
My name is Claire BOITEAU and I am 20 years old.
I come from Rouen and joined The Normandy Business Schoul in order to acquire competences in marketing.
My blog will deal with the subject of confectionery because my profesional project is to work in the marketing department of a B2B company. Because this market is very broad, I selected the confectionery sector... perhaps because I am greedy...